Project Metadata
- Role: Lead UX, Product Designer & UI Engineer
- Timeline: High-Velocity Sprint (Driven by upfront system mapping and AI-assisted implementation)
- Platform: iOS + Android Native Apps
- Tech Stack: Figma, Claude Code
- Core Focus: Conversion Optimization, High-Velocity Execution
The Business & User Challenge
Optimization of the onboarding process for new users and existing subscribers.
- The Core Objective: Make onboarding easy; streamline the process of onboarding users to their fan site area of the app in a frictionless flow; Force users to select their favorite team so we can target the most appropriate content to theit news feeds and present the right resource lists and message forums to enhance their fan experience.
The FinTech Approach
The end-to-end journey of taking a new customer from their first signup to their first real action (such as account creation) while meeting legal rules for identity and safety.
True FinTech has financial responsibilities we won't need to accomodate (funding an account, making a trade, or sending a payment). However, the flow is a great experience.
